Learning from other great UX companies

What can we learn from other great UX companies? Take Google as example. Despite that it is not all gold that glitters, there are quite some things to learn from the “Innovation Machine”. A couple of days ago I found an article about Google’s philosophy on the web. It’s their mission statement. One of the points that stoked us the most is Number 10: Great just isn’t good enough. We are perfectionists – that’s why HotGloo Beta still takes some time. We don’t want to shoot something out, which isn’t good enogh in our opinion – how can we than expect it’s good enough for you? It’s best to do one thing really, really well – damn right, that’s why it takes it’s time!

Google’s Philosophy

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don’t need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There’s always more information out there.
  8. The need for information crosses all borders.
  9. You can be serious without a suit.
  10. Great just isn’t good enough.


Author: Wolf Becvar. Find me on Twitter as @wdbecvar and Google Plus