…can’t buy you love but HotGloo instead!

by WD Becvar on September 8th, 2009

“How much will HotGloo cost?” Some of you have been asking this question lately. Well as you all know HotGloo is in beta at the moment and will stay in beta for the next 2 months. After all it costs us to provide the service and of course we want to make at least some money with it (surprise, surprise)! So we are thinking about a pricing model. We just wanted to ask you if you got any constructive ideas – no “HotGloo has to stay FREE” is not constructive at all. Tell us what you would be willing to pay, how you would want to pay and over all which conditions you’d love to see below as comments.

We will take a close look at all the ideas and then decide which model we are implementing.

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18 Comments
  1. I would be more than willing to pay for a per project fee.
    there’s months that I have 10+ site I have to do wireframes for
    and months that I don’t need to one, and it would be a bummer to have to pay a month that i didn’t use the service!!

  2. Meilin Wong permalink

    I think I’d happily pay 50-80 USD a year, if I had unlimited projects and users

  3. Around $10 AUD per month would seem like a fair price for unlimited projects and Users. Perhaps there could be an archive function on the projects launching page to hide older projects, as you wouldn’t want to loose your wire-framing work.

  4. I’d favor a yearly model. Personally I’d favor a yearly model. I’d gladly pay in the ballpark of $60/year for a mid range tier. HotGloo has been great with client work lately.

  5. I apologize for failing on spell checking. That last comment sounded terribly redundant.

  6. SeB permalink

    Hi,

    First, let me tel you that you did an amazing job. Your application rocks. Doing wireframes with powerpoint was a nightmare for me. I tried to find dedicated softwares for wireframes and prototypes. I was never satisfied until I found your service.

    So to answer your question. Yes I will be willing to pay for your service.
    I think that the pricing model that will be appropriate is a “per use model” based on the number of projects. Because it’s based on something that has a value for me as a user/client.

    I don’t think that a monthly fee or a model based on the number of collaborators on a project is appropriate as some other tools.

    I think that you should offer a free limited service to help people try, understand and engage with your service (ex: One project with 3 pages…etc).

    In the meantime to generate cash rapidly you can sell a licence to have 5 projects. Ex: 50 Euros (5 projects). 90 Euros (10 projects…)

    For large companies that will have several projects you can invoice on yearly flat fee model. 500 Euros/ year (unlimited number of projects).

    This is some quick thoughts, if you have any question I would be happy to help.

    Thanks,
    SeB

  7. vitalyg permalink

    Wow what a bunch of cheapskates! $5 a month when the alternative is a $600 desktop client? IA’s charge $150 per hour and an efficient wireframing tool can speed the process up 200% easy. You should just charge a monthly fee based on number of projects…. After all you have to carry the hosting costs no matter if your customer is having a slow month or not. Number of projects is also almost directly corellated with number of users. So just keep it simple and use projects as the variable. I think the trial or very limited account as suggested above is good. Otherwise you should start at $10/mo and go up from there.

  8. Carl permalink

    10$ a month would be a good start

  9. Richard permalink

    Per project

  10. Hi,

    I think a flat fee per project would be good.

  11. 10$ / month would be perfect – unlimited projects – i.e. for 5 users.
    20$ for 10 or 20 users and so on…

  12. We are looking for a wireframing tool to put in the hands of our students. A yearly academic license allowing unlimited users and projects at a price affordable for schools would be great.

  13. something in the range of the basecamp pricing model, plans with a user/project allowance.

  14. I think a simple pricing model works.

    Free Plan
    1 Project, 1 User, No storage, 3-5 Page limit.

    Paid Plan
    1 Project, 3-5 Users, 50-100MB storage, 100 Page limit.

  15. Oops forgot to add the pricing. $10-$15 per project. For the paid plan.

  16. I love the flickr model. I consider 25-30 $ / year is spectacular, 40$ is fine and 60$ is ‘another payed wireframe tool’.
    Unlimited projects is really cool, is necessary. I need to host the projects to renew some time after, new concepts, modules, rethinkings, etc.

  17. I’d like something that allows me X number of active projects, but unlimited archives. So, a low-end plan might allow 2 active projects, but a higher-end plan might allow 10 active projects.

    Some web-people are busier than others…and presumably, the busier you are, the more $ you can afford to spend (and might need to spend).

    A similar (and perhaps better) option would be a pay-per-use option…pay a flat-fee per project so your costs are directly proportional to how much work you have going on in your shop. That is probably ideal. This avoids the problem of “No wireframing this month, but I’m still getting charged, damn!” and it would be easy for people to build the cost into an estimate for a client.

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