The last weeks I’ve been busy to squeeze in a couple of conference appearances in addition to the daily HotGloo business, since I always enjoyed swapping my desk for a live experience to meet like-minded web enthusiasts. Especially when you are running a SaaS business I highly recommend to get out of your chair and talk to the people that are actually using your tool. Nothing beats the insights and great discussions that come up when you go and see places and talk to people that you haven’t met before. You will return home with fresh eyes and a head full of new ideas, new paths opening up – you weren’t thinking of before.
WebExpo 2011 Prague – Czech Republic
So first off was WebExpo 2011 in Prague, where I was giving a talk on business principles for web applications. Apart from that I was spending most of the time in Design/UX hall and listening to an enlightening Luke Wroblewski and his talk “Mobile First”, also for the second time this year Nick Finck with the “Cross Channel Experience”, Smashing Mags finest Vitaly Friedman on the “Invisible Side of Design” and finally Peter Boersmahs talk “Your influence on non-design deliverables”.
Václav Stoupa and the organizing committee have achieved a great leap forward, compared to last year: overall higher-quality talks, more simultaneous translator, a more central located and bigger venue and all of this by keeping the pricing on a reasonable level.

Frontend Conference 2011 Oslo – Norway
Next I headed north to revisit Frontend conference, I had already attended a year ago and that has sticked in my mind every since. In 2010, organizing their first major conference, the guys and gals from IXD Oslo have put together something really amazing. A conference that would be considered small by size, regarding the 250 attendees, but with a unique atmosphere and an excellent choice of international speakers.

“Am I ready for this?” I asked myself when Hjortur contacted me in May this year, asking if I wanted to speak at Frontend2011. To be honest at first, I wasn’t really sure about that. I love sharing experiences but I was mainly speaking about business principles for web apps or sharing my lessons learned with running a web start-up before. I always wanted to share ideas and provide a valuable input on a User Experience topic, since this is what we do here at HotGloo every single day. So it just happened that I was wireframing the concept for HotGloo 3.0, when Hjortur contacted me again and since I had already documented parts of the process on this blog, I felt ready to jump in at the deep end.
I was putting a lot of effort and night-shifts into this talk and I was really happy with the outcome. I received a lot of positive feedback and even had the chance to discuss certain topics of my talk with people who are in the same situation we were before the redesign process – looking for ideas, user research approaches and a strategy from start to finish.

The IXD crew was putting together a really nice mix of talks for this years conference, covering web-related topics from design to UX and development. I met so many inspiring people: Eva-Lotta (@evalottchen), the Standardtistas (@standardistas), Simon ( @colly), Andy ( @andybudd), Russ (@russu), Joseph (@josephthinking), Sarah (@SaraJChipps), Jessica (@jessicahische), Rich (@richquick), Ivo (@gabrowitsch) and of course Bruce (@brucel).
Geek talking beer lovers at Frontend Conf: Wolf, Eric, Teodor and Joseph.
A big shout out to the whole Frontend Team, first and foremost Hjortur (@thewebhero), Eric (@stratosferik), Roger (@rogerguttormsen), Thomas (@trgrondahl) and Teodor (@teodor).
Be sure to follow the Frontend Team (@FRONTEND_CONF) on Twitter, because rumors say they have something really great and unique coming up for next year. Although I’m not really sure how they are going about to top this years Frontend church-party, including a norwegian calypso band.
Picture No.3 as well as more pics from Frontend 2011 by IXD Oslo can be found here.
Unfortunately I had to cancel my talk at Geekend2011 in Savannah next week. So the last conference I’m attending in 2011 is going to be an unconference – UXcamp Vienna. And I’m already looking forward to some interesting discussions.